http://edition.cnn.com/2012/06/26/tech/social-media/facebook-uproar/
TakeTwo Interactive: New York Times, USA, Date Accessed: 14/05/2012
http://www.nytimes.com/2008/06/06/technology/06game.html?ref=taketwointeractivesoftwareinc
CocaCola: the guardian, UK, Date Accessed: 14/05/2012
http://www.guardian.co.uk/lifeandstyle/wordofmouth/2012/jun/26/coca-cola-still-the-real-thing?newsfeed=true
To have power isn’t to simply be the most valuable or have
a near monopoly in your sphere. It is to be more than bubbles underneath the
currents of modern life, integrating into society through individual
decisions and gaining loyalty. If you becoming a masterclass in the power
of marketing, listening to the public and connecting with them, you are sure
to gain extraordinary performance and then have the ability to dictate the
terms of your influence.
Public influence, and being open to society, will be the undercurrents of my power ideal. My two chosen clients, Facebook and T2 are both prominent in their technological fields, however their success relies heavily on public opinion and as such they need to have a close relationship with their consumers and make strong connections with them.
No comments:
Post a Comment